PROJEKT WSPÓŁFINANSOWANY PRZEZ SZWAJCARIĘ W RAMACH SZWAJCARSKIEGO
PROGRAMU WSPÓŁPRACY Z NOWYMI KRAJAMI CZLONKOWSKIMI UNII EUROPEJSKIEJ
Collapsing meetings industry in Krakow? True or false? Training/consultation workshops programme
06.12.2012

Collapsing meetings industry in Krakow? True or false? Training/consultation workshops programme

Venue: Urząd Miasta Krakowa (Municipality of Krakow) pl. Wszystkich Św. 3-4, Dietla Hall (Sala Dietla) and Portretowa Hall (Sala Portretowa).
Date: 23-24 November 2012

Day 1 – 23 November 2012 (Friday): Moderator Prof. UEK dr hab. Jadwiga Berbeka

9.30 am – 10.00 am Registration
10.00 am – 10.10 am A welcome speech – Katarzyna Gądek – the Deputy Head of the Department of
Information, Tourism and City Promotion of the Municipality of Krakow
10.10 am – 10.40 am Information on the project progress and benefits – Dr. Krzysztof Borodako
10.40 am – 11.00 am The impact of tourism on regional growth – meetings industry and its role in cities’
growth – Prof. Marie-Franęoise Perruchoud
11.00 am – 11.30 am Coffee break
11.30 am – 12.00 noon Multiplier effects of tourism. The essence and logic of calculation – Dr. Agata
Niemczyk and dr. Renata Seweryn
12.00 noon – 12.20 pm Questions in surveys a key to a success – Dr. Agata Niemczyk and Dr. Renata
Seweryn
12.20 pm – 12.40 pm Collapsing meetings industry in Krakow? True or false? – Prof. UEK dr. hab.
Jadwiga Berbeka
12.40 pm – 1.10 pm A case study: the impact of the hotel industry on economic growth of the Canton of Geneva as shown by the latest survey by the Institute of Tourism at the HES-SO Valais University – Prof. Miriam Scaglione
1.10 pm – 2.10 pm A debate on the forms of cooperation between meetings industry entities, two groups – Prof. Marie-Franęoise Perruchoud and Prof. Miriam Scaglione
2.10 pm – 3.00 pm Lunch

Day 2 – 24 November 2012 (Saturday): Moderator: Prof. UEK dr hab. Jadwiga Berbeka

9.00 am – 9.10 am A welcome speech – Katarzyna Gądek – the Deputy Head of the Department of Information, Tourism and City Promotion of the Municipality of Krakow
9.10 am – 9.30 am A recapitulation and debate on the results of the first day of workshops (two groups) – Dr. Krzysztof Borodako
9.30 am – 10.00 am Best practice examples in researching the economic impact of business tourism on city growth – Prof. Marie-Franęoise Perruchoud
10.00 am – 10.30 am Coffee break
10.30 am – 11.00 am New trends in tourism and hotel industry – Prof. Miriam Scaglione and Prof. Marie-Francoise Perruchoud
11.00 am – 11.10 am Factors conditioning the survey on the significance of Krakow’s meetings industry
– Dr. Agata Niemczyk
11.10 am – 11.30 am The economic impact on congress centres around the world – Sara Lamik
11.30 am – 11.50 am Discussion – Moderator
11.50 am – 12.00 noon Recapitulation and conclusion of the meeting –Moderator
12.10 pm – 1.00 pm Lunch

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