Conference opening the project
Otwarcie projektu

The conference opening the project entitled Steering the meetings industry in Krakow: appraisal and monitoring of the economic influence of the meetings industry on Krakow’s economy, using good practice from Switzerland will be held next week, on Monday, the 25th of June, in the meeting hall of the Office of the City of Krakow (pl. Wszystkich Świętych 3/4).

The representatives of the city, the tourist industry and professors will take part in the conference. The meeting will begin promptly at 10 a.m.  If you are interested in taking part in the conference, please contact the Krakow Convention Bureau at:

Come and join us!

Conference Programme

time speaker topic
10.00 – 10.05 Magdalena Sroka Greeting guests, the opening of the Conference.
10.05- 10.20 Beata Paliś Information about the project, it’s assumptions and goals. Inviting the meetings industry representatives among the audience to participate in a pilot study carried out under the project.
10.20 – 10.35 prof. Roland Schegg Business tourism as an opportunity for development of regions on the example of Switzerland.
The importance of the meetings industry for economic development of Switzerland. The valuation of the meetings industry and it’s position among other branches of tourism.
10.35 – 10.50 dr Renata Seweryn, dr Agata Niemczyk The impact of tourism on the economic activation of the tourism reception area – an approach to estimate the tourism multiplier effect for Poland and Małopolska
Presentation of the methodology for calculating the tourism multiplier and the results obtained with its use, based on the results for Poland in the years 2004-2007 and for Małopolska in the years 2003-2008.
10.50 – 11.05 dr Krzysztof Borodako Kraków – business tourism destination. MICE
Information on the economic impact calculations around the world. Linking the previous researches on meeting industry in Krakow and in Poland to the project.
11.05 – 11.25 Enrico Zuffi Meetings industry and it’s economic importance in metropolitan areas on the example of Geneva and Vienna.
The methods for calculating the economic impact in large cities and the practical use of the obtained data.
11.25 – 11.40 Krzysztof Celuch The industry’s role in the study of the meetings industry. Importance of Economic Impact study for the industry. An invitation to taking part in the project “Back to the garden 2012” 
11.50 – 12.30 From theory to practice – how to implement a project and benefit from it. Panel discussion with invited representatives of the industry moderated by Enrico Zuffi
12.30 Refreshments for the attendees.