PROJEKT WSPÓŁFINANSOWANY PRZEZ SZWAJCARIĘ W RAMACH SZWAJCARSKIEGO
PROGRAMU WSPÓŁPRACY Z NOWYMI KRAJAMI CZLONKOWSKIMI UNII EUROPEJSKIEJ
Beata Paliś
beata paliś2

Beata Paliś

For more than a decade, Beata Paliś has worked in the field of tourism and city promotion. Prior to that, she had headed the City Promotion Department. She has worked as a coordinator on numerous promotional projects and anniversary events held in Krakow and advertising campaigns. She also contributed to developing Krakow’s first promotional strategy and coordinated implementation of the strategy. An originator and head of the EU project: “Museum Product for Selected Cities around the World – Promotion of Museum Routes in Europe,” and a Deputy Head of the Programming Committee. An author of an Agenda for Krakow’s Business Tourism 2011-2014.

She holds a master’s degree in Marketing and Management from the Krakow University of Economics and post-graduate degrees in International Tourism Management and European Management Studies (MBA) from the Krakow School of Business (the Krakow University of Economics).

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